Fette Adds to the Portfolio

Infiniti Brand Joins Ford and Kia on the Showroom Floor
by Joe Hawrylko

Fette Ford, the longtime Clifton icon on Rt. 46 East, is expanding its lineup to include the luxury line up of Infiniti vehicles.

“We now have three lines that satisfy every segment of the market,” said John Fette, owner of the 56-year-old business founded by his grandfather. “This gives us a chance to put our truck owners, many of whom are business owners, into a luxury car,” he continued. “There are customers that wanted to move up to a luxury line that Ford was not filling at the time.”

In addition to the six Infiniti vehicles, Fette also offers a choice of eight Kia products and up to 17 Ford vehicles, which includes the popular Ford light and heavy duty trucks
The Infiniti brand is a luxury division of Nissan. Pricing starts at $33,000 for the lowest end model and works steadily up. Kia is the economy car, with some models starting as low as $12,000. Ford fills out the middle of the pack.

With the recession looming, this might seem like a peculiar time to purchase a dealership and expand the services offered; however, Fette said the investment allows him to better serve his customers.

“After we added Infiniti, I watched as the customers queued up to our service department,” he recalled. “It was then that I realized that these are our customers. They know us and we knew them. Some were former Ford customers, but when they wanted to go luxury, they evolved and went to Infiniti. Now, we can address all levels of the driving public. I think it helps our whole operation, in everything from service to customer satisfaction,” he continued. “Our people are trained in every aspect, from sales and warranties to service.”

The move makes Fette one of 180 Infiniti dealers nationwide, and the exclusive dealer for Passaic and Essex counties. However, Fette said Ford is still the flagship.

“Ford remains the best domestic franchise in the economy,” he stated. “From the SUVs, to cross overs, and commercial trucks especially. Yes, time are tough but we Americans will always drive cars. And with the options we offer, I believe the Fette family will be able to meet their needs for generations to come.”